Charlotte-based Coca-Cola Consolidated is the largest independent Coca-Cola bottler in the US, and we do business in 11 states stretching from Mississippi to West Virginia. We asked our family of 6,000 employees to help us identify ghost signs in the communities we have served since our company was founded in 1902. We discovered lots of Coca-Cola ghost signs and have partnered with elected officials and community leaders in a growing number of communities to restore these beloved wall murals. The list includes two signs in North Wilkesboro, NC; two ghost signs in Mebane, NC; a massive wall mural in Hendersonville, NC; and several signs in Roanoke, VA among others.
To celebrate each sign repainting, we have held community ribbon-cutting events. The outpouring of support has been truly humbling. Large crowds have come to each event, with old-timers sharing their stories of what the sign meant to the town before it faded into an almost unrecognizable ghost sign. We have learned that these signs are much more than an advertisement painted on a wall. They are an important part of the community. We are very glad that the refurbishing of these ghost signs often serves as a kick-start for downtown revitalization efforts.