“Pretty soon, people around the world will know that Bristol is the birthplace of country music,” said Leah Ross, the new facility’s executive director.
“What happened in 1927 impacted all kinds of genres of American popular music,” added museum director/curator Jessica Turner. By opening the state-of-the-art museum and re-branding Bristol as The Birthplace of Country Music, the city hopes to benefit from music tourism, just as Nashville and Memphis do.
“The economic impact of this museum is $50 million over the next five years,” declared Virginia Governor Terry McAuliffe. “Tourism is the No. 2 industry in Tennessee,” agreed Tennessee Commissioner of Tourism Development Susan Whitaker. “It has had a $16.2 billion impact over the past seven years.”