Yearly Archives: 2014

Old Order Amish

When you’re in Oakland or Grantsville, MD, you’re in Old Order Amish territory. If you’re not Amish yourself, you may be wondering just how that group got its name. You’d have to go back to the Zurich, Switzerland of the 1690s and make the acquaintance of one Jakob Amman. Amman’s roots were in the Anabaptists, […]

0 comments

"Their bodies were covered with the wreckage of logs"

The 1912 Barranshe Run mishap was one of the more dramatic log train wrecks in West Virginia history. As the Nicholas County story became legendary, Pardee and Curtin Lumber Company‘s runaway train gained additional notoriety as the subject of a local blind poet, who supported himself by selling copies of his works for a nickel on Oakford […]

0 comments

The Santa Train pulls into town

In Appalachia Santa Claus comes the weekend before Thanksgiving. Since 1943, the Santa Special, more commonly known as the Santa Train, has traveled 110 miles through the mountains of eastern Kentucky, southwest Virginia and northeastern Tennessee to distribute loads of candy, toys and other goodies to eager bystanders, most of whom have made it a […]

4 comments

The year with two Thanksgivings

“I, Franklin D. Roosevelt, President of the United States of America, do hereby designate Thursday, the twenty-third of November 1939, as a day of general thanksgiving.” How appropriate that Roosevelt’s proclamation was issued on Halloween, the day for tricks or treats. The average citizen was irritated and confused; big business was delighted. In the end, […]

0 comments

Black Draught and Wine of Cardui

“My wife,” said a well- known gentleman, “has been in delicate health for fifteen years. She suffered fearfully every month with pains and excessive menses. Doctors could do her no good. One bottle of McElree’s Wine of Cardui restored her health, and she gained eighteen pounds of weight in two months while taking it.”

This was good stuff, but not good enough, and being a little carefree in the wording of his sentences, the copywriter took his lead from the enthusiastic husband.

He said, “McElree’s Wine of Cardui is recommended as a tonic for delicate ladies. It was tested in 7000 cases and cured 6500 of them. Its astonishing action mystified Doctors, delighted sufferers, and restored thousands of suffering women to health and happiness.” Obviously a batting average of 6,500 out of 7,000 cases was enough to mystify the doctors and delight the sufferers.

Likewise for a puny and failing wife to gain eighteen pounds from taking one bottle of Wine of Cardui explains why Z. C. Patten’s friends sometimes chided him by asking whether his “female preparation” was “a beverage or a medicine.”

Interestingly enough, in sixty years of ad writing, the man at the copy desk has grown considerably more conservative. He has become exceedingly skeptical of the word cure; in fact, there is no such word in his glossary, and he will not let a grateful patron become so exuberant in praise as to say that she has been healed.

0 comments
↑ Back to top

This collection is copyright ©2006-2014 by Dave Tabler. All visuals are used in accordance with the Fair Use Law (Per Title 17—United States Code—Section 107) and remain the property of copyright owners. Site Design by Amaru Interactive