When you’re in Oakland or Grantsville, MD, you’re in Old Order Amish territory. If you’re not Amish yourself, you may be wondering just how that group got its name. You’d have to go back to the Zurich, Switzerland of the 1690s and make the acquaintance of one Jakob Amman. Amman’s roots were in the Anabaptists, […]comments
Monthly Archives: November 2017
“My wife,” said a well- known gentleman, “has been in delicate health for fifteen years. She suffered fearfully every month with pains and excessive menses. Doctors could do her no good. One bottle of McElree’s Wine of Cardui restored her health, and she gained eighteen pounds of weight in two months while taking it.”
This was good stuff, but not good enough, and being a little carefree in the wording of his sentences, the copywriter took his lead from the enthusiastic husband.
He said, “McElree’s Wine of Cardui is recommended as a tonic for delicate ladies. It was tested in 7000 cases and cured 6500 of them. Its astonishing action mystified Doctors, delighted sufferers, and restored thousands of suffering women to health and happiness.” Obviously a batting average of 6,500 out of 7,000 cases was enough to mystify the doctors and delight the sufferers.
Likewise for a puny and failing wife to gain eighteen pounds from taking one bottle of Wine of Cardui explains why Z. C. Patten’s friends sometimes chided him by asking whether his “female preparation” was “a beverage or a medicine.”
Interestingly enough, in sixty years of ad writing, the man at the copy desk has grown considerably more conservative. He has become exceedingly skeptical of the word cure; in fact, there is no such word in his glossary, and he will not let a grateful patron become so exuberant in praise as to say that she has been healed.comments
When a cold winter shadow I cast on the ground And frost from the foothills is creeping all around I now and then glance down the road towards the town In a kind of a hope you’ll be coming on down It must have been November when I left you to the train I watched […]comments
Shortly after taking office in 1933, President Franklin Roosevelt announced plans for creation of a “conservation army.” FDR at first saw the Civilian Conservation Corps primarily as a forestry organization — fighting fires, planting trees, thinning timber stands, stopping soil erosion and floods — but the field personnel of the State and Federal agencies involved […]comments
In November 1931, as chairman of the National Committee for the Defense of Political Prisoners, well known author Theodore Dreiser organized a special committee to infiltrate Kentucky’s Harlan coal mines to investigate allegations of crimes and abuses against striking miners. The self-appointed group of left-leaning writers (including Theodore Dreiser, Lewis Mumford, John Dos Passos, and […]comments