Oct
17
Let Sears, Roebuck & Co. be your architect
A headline on page 594 of the 1908 Sears Catalog probably startled readers used to page after page of plows, obesity powders, sewing machines, and cook stoves. It announced: “$100 set of building plans free. Let us be your architect without cost to you.” From 1908–1940, Sears, Roebuck and Company sold roughly 75,000 homes nationwide [...]
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